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Select a Search Engine Optimization Company

Philosophy of Search Engine Optimization
This is, without a doubt, the most important aspect when selecting a company to help you develop your online business or brand identity. Employing a search engine marketing or placement firm that only uses ethical search engine optimization strategies, also known as “white hat” approaches, will reduce the chances of being dropped, removed, penalised, deleted, or banned from the search engines. Nobody wants to wake up with a glassy eyed awareness that they’ve been “Google fired” for breaching or bending the search engines’ tacit or explicit terms of service.Do you want to learn more? Visit original site

Methodology / Expertise in Search Engine Optimization
Is it possible for your SEO company to only customise static HTML websites? An excellent SEO firm will have worked with websites written in all of the popular programming languages and technologies, including PHP, ASP, ASPX, HTML, Cold Fusion, Flash, and others.
Is your SEO firm familiar with both static and dynamic website optimization? Can your SEO firm optimise for e-commerce platforms and interfaces like Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, and Volusion?

Piecemeal Services / Depth of Optimization
The most simple search engine optimization companies don’t really perform search engine optimization; they’re just submission services that send the site to various search engines and directories, either manually or automatically. Since no actual coding, linking, or content creation takes place on your website, submission services are usually very inexpensive. These submission services usually cost between $19.95 and $399 a month.
By editing code, analysing keywords, building links, and modifying / writing fresh content for your web, a mid-level optimization company gets a firmer grip on the marketing reins. Off-site optimization, such as press releases, paper submissions, and blog posting, can also be done. Firms in this price range usually charge between $399 and $850 a month.

The highest level search engine placement firm is responsible for conversion monitoring and analysis in addition to the duties listed for mid-level optimization firms. Off-site optimization is therefore far more important and time-consuming. This means that high-level optimization companies are in charge of finding out what works and what doesn’t during the entire consumer journey, from the initial search to conversion. More man hours per month equates to a higher fee paid by search engine companies to cover their expenses. The typical price range for these companies is $850.00 per month up to $10,000 per month, but you can expect to pay more than $1,000 per month on average.

A piecemeal marketing firm handles different aspects of an optimization strategy as distinct individuals. For instance, an optimization firm might charge separate fees for “linking” and “content construction.” This haphazard approach can backfire. Multiple efforts on multiple fronts, sometimes simultaneous and sometimes in succession, are needed for successful optimization. When various elements of an optimization campaign are pieced together, the outcomes are usually worse than when a systematic approach is used.